Crisis Emergency Risk Communication Course (CERC)
District 6 Healthcare Coalition is sponsoring a CERC course on January 24, 2019.
Every member of the public health workforce must learn how to communicate with the media, even if they are not the organization’s “official” spokesperson. The need for public trust of officials during crises and emergencies continues to rise.
Crisis and Emergency Risk Communication (CERC) was developed by the Centers for Disease Control and Prevention (CDC) and is a proven, psychology-based system that enables public spokespersons to communicate emergency messages to their community and the media effectively.
This course structure provides management and frontline personnel with the knowledge they need to talk to the media and community about emergencies affecting the community as well as the hospital/healthcare organization. The course also provides an overview of the role of the Public Information Officer (PIO) related to understanding the media.